Thursday, January 1, 2009

Don Draper & The Thought Experiments

I signed up with Twitter back in August, figuring it would be a good discipline to write coherently in only 140 characters, and if someone were to check my list of followers & those I follow, they'd see wayyy more people in advertising than writers. This is thanks to Paul Isakson and, to a lesser extent, Sid Williams. Here's the deal. There's a show on AMC called MAD MEN, centered around the Madison Avenue advertising agency of Sterling-Cooper, circa 1962. Don Draper is the creative director on said show, and Paul decided to take on the role of Don Draper on Twitter. It was an experiment of his, he's in advertising up in Minneapolis, not with AMC. I saw Sid make a funny remark and I jumped in, apologizing, saying that Sid thought it was 2008 because he had been hit on the head. From that point on, I was in 1962, whenever I talked to "Don," always keeping it in the past. We never did send messages much, but it was neat trying to squish 1962 brand names out of my brain, like Oasis cigarettes. Paul eventually stopped the charade, wrote about it on his blog, but it was fun while it lasted, as I now have a lot of 1962 references for when my stories are set in the past of my Humboldt Park childhood.

I call what Paul tried a "thought experiment," a phrase used by physicists and mathematicians. I figure, why can't a writer of fiction have a thought experiment of his own? As I mentioned above, its all about discipline. I was talking to Capcom about LOST, and how I long ago thought the Numbers represented people (and this was before viewers learned of the Oceanic 6; there are six "cursed" numbers in a doomsday equation, for those who do not watch the show). People would ask me to explain why I thought a number could be a person, and I couldn't explain, its not like I was thinking outside the box, it was like thinking out loud. Brainstorming an idea for a story. A thought experiment. Sid has started up a series of podcasts and I had another idea I visualized in my head, to make YouTubes of someone reacting as a short story is heard. Think about it, a podcast is basically someone reading to no one. So why not do a short story that has a person reacting (albeit staged) to the bulemic zombie or the obsessive-compulsive ghosts? It may not even work well, but I can see it in my mind, and, as with everything these days, the Net is all about self-promotion. So at some point in the future you might be seeing a few WillySid/SillyWayne videos when you hit search on YouTube.

Back to Don Draper. I made a few friends in advertising on Twitter, from Gulnar Ozturk in Turkey to Horatio Salt in Toronto. Horatio and I started a riff where Salt & Sal would have 140 character vignettes whenever the mood struck us. Last month we combined our individual thought experiments and started Joy Motel. Its a stream of information (replacing consciousness) novel, with its own blog for people to follow, though it intrigues people to see a new entry pop up out of nowhere. Like overhearing three sentences of a conversation on the street. Joy Motel might be the novel a man was writing when he died, we don't know yet. Horatio and I are still processing the information. We seem to be having success, whereas I failed miserably when I tried to send a message to Gulnar in Turkish, as it made little sense to her.

Anyways, this is part Happy 2009 promotion for @JoyMotel, the link at the left, along with Horatio's and Paul's sites, and my general discussion of thought experiments. I'm curious if Bob or Charles have had similar brain flashes, where something bounces around your head like Harlan Ellison in a Philip K. Dick novel, yet you can't explain it until all of a sudden it makes perfect sense. I'm sure it works for all of us when concocting our stories, but I'm thinking the comparison is more along the likes of deja vu from what Charles calls 'iceberg memories.' Or is it just me who is crazy?