I talked to Julius Schwartz a couple of times and he told me how the whole gorilla-cover thing started. It was by accident. They did a gorilla cover and sales went through the roof. They passed it off as a fluke. Some months later another artist did a gorilla cover. Sales went through the roof. Julie Schwartz realized that the only thing connecting them were the gorilla covers. And so began a whole series of DC covers featuring gorillas, with cover artists vying with one another to see whose book would sell the most.
3 comments:
I love old DC covers. Sweet silliness.
I talked to Julius Schwartz a couple of times and he told me how the whole gorilla-cover thing started. It was by accident. They did a gorilla cover and sales went through the roof. They passed it off as a fluke. Some months later another artist did a gorilla cover. Sales went through the roof. Julie Schwartz realized that the only thing connecting them were the gorilla covers. And so began a whole series of DC covers featuring gorillas, with cover artists vying with one another to see whose book would sell the most.
Cute. ;)
FanDAMNtastic!
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